The Coca-Cola company hopes to replenish every drop of water it uses in the making of its' products, through funding of a 20-million dollar conservation project.
Atlanta-based Coca-Cola wants to refill the 76-billion gallons of water it uses to make Coke, Sprite, and its' other bottled drinks.
The program aims to conserve seven major rivers across the globe, along with revamping its bottling practices to cut-down on pollution and water use.
The beverage maker's plan was announced in Beijing at the annual meeting of the World Wildlife Foundation, a conservation group.
An official with the group noted the importance for Coca-Cola to improve water efficiency for its agricultural partners, especially those who are sugar cane producers. Enviromentalists say water management is badly needed in China, where it's scarce across much of the north, and polluted and overused in other parts of the country.
Coca-Cola's project involves river systems in the U-S, Europe, Africa and Asia. Those include the Rio Grande/Rio Brave in the U-S, and the Danube in Europe.
Atlanta-based Coca-Cola wants to refill the 76-billion gallons of water it uses to make Coke, Sprite, and its' other bottled drinks.
The program aims to conserve seven major rivers across the globe, along with revamping its bottling practices to cut-down on pollution and water use.
The beverage maker's plan was announced in Beijing at the annual meeting of the World Wildlife Foundation, a conservation group.
An official with the group noted the importance for Coca-Cola to improve water efficiency for its agricultural partners, especially those who are sugar cane producers. Enviromentalists say water management is badly needed in China, where it's scarce across much of the north, and polluted and overused in other parts of the country.
Coca-Cola's project involves river systems in the U-S, Europe, Africa and Asia. Those include the Rio Grande/Rio Brave in the U-S, and the Danube in Europe.
